Heat-to-Heart: Guiding Your Journey

Let us answer your Frequently Asked Questions!
For Customers
I am a Customer looking for home-baked pastries, desserts and sweets
For Home-Baking Artisanas
I am a Home-Baking Artisana looking to join the Hub
Why is Artisana Hub different from a standard bakery?
Because every item is baked-to-order by a master craftswoman in a real home kitchen. There are no factories here. You are buying a piece of someone’s heritage and hours of patient labor.
How do I know the food is hygienic?
Every Artisana in our collective undergoes a rigorous vetting process. We monitor ingredients and kitchen standards personally, ensuring that "home-made" also means "highest-quality.
Can I request a custom design for a celebration?
Absolutely. Our "Cakes of Celebrations" and "Heritage Vault" allow for bespoke touches. Since your cake is being made by one person, the attention to detail is unmatched.
How far in advance should I order?
Because our Artisanas don't use preservatives and bake everything fresh, we usually require a 24 to 48-hour notice. Good things take time!
How do you ensure my cake arrives safely?
We use a specialized "White Glove" delivery service. Our packaging is designed not just for beauty, but for the structural protection of delicate pastries.
Can I order an Artisana Box for gifting?
Yes. We specialize in "Soulful Gifting" with special gifting package you can choose when you are placing your order. Every gift box comes with the story of the woman who made it, making it more than a gift—it’s a connection.
What is Artisana Hub?
It is the first curated collective in Morocco dedicated to the "Sanaa" (craft) of home-baking. We are a bridge between your kitchen and the world, providing the tools, the brand, and the logistics to turn your talent into a sustainable business.
Who can join the Movement?
Any woman in Morocco who bakes with passion and mastery from her home. Whether you specialize in traditional Ghariba or modern French Entremets, if your work has "soul," there is a place for you.
How can I join Artisana?
We invite you to fill out our [Application Form]. Once submitted, a member of our team will contact you to begin your journey. We will guide you through our quality and hygiene audit to ensure your kitchen is ready to become an official Artisana station.
Is there a selection process and how does it work?
Yes. To protect our community’s health and the reputation of your fellow bakers, we conduct a three-step vetting process: a portfolio review, a kitchen hygiene check, and a taste/texture test. We look for commitment to quality and the "soulful" touch that defines an Artisana.
Do I need a professional kitchen?
No. Your "lived-in" kitchen is where the magic happens. However, we guide you through our Artisana Hygiene Standards to ensure every bite is safe and professional.
How do I list my baked creations in Artisana hub?
Aritsana staff coordinate with you and do the shooting, product descriptions and listing of your products in Artisana Hub platform on behalf of you.
What if I do not know how to professionally photograph my photos?
Don't worry. Artisana Hub provides the creative direction. We help you in shooting, showcasing your work through our high-end visual language so your talent gets the spotlight it deserves.
How do I receive orders for the creations I have listed?
Technology at your service. Orders for your creations are instantly sent to you via WhatsApp and Email, giving you a 24-hour lead time to bake with calm and precision.
Does Artisana Hub picks up the baked product from my home?
Yes. Artisana Hub picks up your baked product from your home.
Who takes care of the bespoke packaging?
Artisana Hub takes care of the entire packaging process for bespoke delivery
Who does the delivery of the product to the customer?
You bake at home; we take care of the rest!
When and how do I get paid for the order delivered?
Every Tuesday, you have your due payment received in your bank account.
What is Artisana tier program?
It is our way of growing together. As you deliver consistent quality and receive high ratings, you move from Talent to Master. Each tier unlocks new rewards, from financing your dream oven to a guaranteed income through our MGPQ.
What is Arisana Minimum Guaranteed Production Quota (MGPQ) and how do I qualify for the same?
This is our commitment to your financial security. Once you reach the Artisana tier or higher, we guarantee a minimum number of orders per week. If the orders do not come from customers, The Artisana Hub shoulders the missing number of orders.
Is there a rating system for my home-baked products and for myself?
Quality is a conversation. Every customer is contacted by our staff after delivery. Your rating is based on freshness, flavor, and how well the product matched your listing. High ratings are your ticket to moving up the Tiers.
Can Artisana Hub support me with the critical equipment and baking tools needed?
Yes. We believe every master needs the right tools. For our genuine home-bakers, we offer high-quality imported equipment and tools on easy, interest-free payment schemes, deducted slowly from your sales.
How can I access artisana baking ingredient at wholesale prices? And can I opt bake now, pay later option?
Yes, only the enrolled Artisanas can have access to the Artisana Ingredient Vault with the credential provided to you. Yes, Bake Now, Pay Later! is one of the many support to you!
Takes only 2 minutes to apply.